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In May 2022, we proudly announced our new brand: ECU Health.

Rebranding changes continue to unfold on our Careers website as we update the Talent Acquisition portals housed within. Throughout this process and into the future we remain committed to the communities we proudly serve. We’re excited for what it means for the future of health care in eastern North Carolina and for the incredible team members who are helping to make it happen.

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Multimedia Producer

Job ID: 969708
Facility: ECU Health
Dept: Marketing and Communications
Location: Greenville, NC
FT/PT: Full-Time
Shift: Not Applicable
Reg/Temp: Regular
Date Posted: May 20, 2024

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Job Description

ECU Health

About ECU Health

ECU Health is a mission-driven, 1,708-bed academic health care system serving more than 1.4 million people in 29 eastern North Carolina counties. The not-for-profit system is comprised of 13,000 team members, nine hospitals and a physician group that encompasses over 1,100 academic and community providers practicing in over 180 primary and specialty clinics located in more than 130 locations.

The flagship ECU Health Medical Center, a Level I Trauma Center, and ECU Health Maynard Children’s Hospital serve as the primary teaching hospitals for the Brody School of Medicine at East Carolina University. ECU Health and the Brody School of Medicine share a combined academic mission to improve the health and well-being of eastern North Carolina through patient care, education and research.

Position Summary

A detail-oriented, innovative and forward-thinking marketing & communications professional who is passionate and driven by excellence in a team environment. The Multimedia Producer is solution-focused, well-organized and finds high value in building relationships across teams. Understanding the value of marketing & communications, this individual supports system-wide strategies, messaging and channels, while advising and partnering with various departments across the health system. This position is a member of the Brand Communications team.


Plans, develops, manages and executes video and multimedia projects.

Coordinates, produces, shoots, and edits video and multimedia pieces for use in health environments.

Consults with clients to review and/or develop creative proposal, determine objectives, priorities, timeline and budget implications for the project.

Determines correct format presentation of material(s) for target audience.

Conducts research and helps to develop story lines and concepts for programs.

Schedules production, equipment and post-production time; preplans taping timelines to ensure necessary equipment and visuals are available.

Makes technical and creative decisions regarding such elements as shooting angles, shot framing, and placement and type of audio equipment.

Arranges and conducts interviews with relevant patient populations and other stakeholders as needed.

Selects and assembles equipment according to subject matter, anticipated conditions and displays knowledge of functions and limitations of various camera lenses and accessories.

Produces, directs, and designs multimedia content for ECU Health using video, photography, audio and graphics for internal and external audiences--including providers, team members, patients, visitors and community members.

Develops multimedia content that can be displayed across a variety of platforms, including but not limited to ECU, social media platforms--including YouTube, Facebook, Twitter, LinkedIn and Instagram--and internal channels, including (ECU Health's intranet) and other internal channels.

Oversees operations of cameras, field production equipment and studio production equipment.

Proficient with Adobe CC, with emphasis on Premiere Pro, After Effects and Photoshop.

Experience with professional lighting, audio and recording equipment.

Performs post-production activities, including scene selection, editing, graphics, special effects, music selection and scoring, and media conversion and duplication.

Conducts field-based video production, which involves interacting with clients, subject matter experts and hospital patients.

Reviews, logs and makes editorial decisions regarding the use of appropriate footage for the production.

Photographs subjects using digital camera equipment and a variety of photographic accessories for a variety of end products, including but not limited to print advertising and materials, as well as internal and external digital platforms.

Follows processes to ensure efficient capture, processing, storage and distribution of digital photography.

Applies visual standards of editing to ensure color correctness, visual appeal, and clear details of photographs.

Provides output of various size and format photos per internal standards and customer specific requests.

Minimum Requirements

Associate degree- or higher- in communications, journalism, media arts or related field.

Three to five years prior experience in shooting, writing and editing video.

Experience in a Mac-Based computing and production environment.

Experience shooting video using both ENG camcorders and DSLR cameras.

Experience in an academic setting or news/media environment required, as is a strong sense of current video production and editing trends including, but not limited to, web, social media, broadcast television and radio.

Must be a motivated, self-starter with effective interpersonal, oral and written communication and organizational skills.

Ability to meet strict production deadlines and willingness to work different schedules to accommodate productions. Moderate travel required.

Creative mindset to problem-solving and ability and initiative to innovate. Must be able to constantly think of new and creative ways to tell a story through the lens and in an edit.

General Statement

It is the goal of ECU Health and its entities to employ the most qualified individual who best matches the requirements for the vacant position.

Offers of employment are subject to successful completion of all pre-employment screenings, which may include an occupational health screening, criminal record check, education, reference, and licensure verification.

We value diversity and are proud to be an equal opportunity employer. Decisions of employment are made based on business needs, job requirements and applicant’s qualifications without regard to race, color, religion, gender, national origin, disability status, protected veteran status, genetic information and testing, family and medical leave, sexual orientation, gender identity or expression or any other status protected by law. We prohibit retaliation against individuals who bring forth any complaint, orally or in writing, to the employer, or against any individuals who assist or participate in the investigation of any complaint.

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