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Recruitment Media Specialist - Greenville

Job ID: 958697
Facility: Vidant Medical Group
Location: Greenville, NC
FT/PT: Full-Time
Reg/Temp: Regular
Date Posted: Jun 24, 2022

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Job Description

Vidant Health

About Vidant Health

Vidant Health is a regional health system serving 29 counties in eastern North Carolina. We are working every day to improve the health of the 1.4 million people we serve. Vidant Health is made up of 8 hospitals, physician practices, home health, hospice, wellness centers and other health care services. Vidant Medical Center is affiliated with the Brody School of Medicine at East Carolina University. As a major resource for health services and education, Vidant Health strives to support local medical communities and to work with providers throughout the region to deliver quality care. Our goal is to enhance services that are available locally and to eliminate barriers involving time, distance and lack of awareness that sometimes prevent patients from receiving the care they need.

Position Summary

The Recruitment Media Specialist is responsible for providing all print and digital media communications and strategies across a variety of platforms including web, social media, online communities, direct mail, and print ads used to recruit candidates to Vidant Health.


Supports all internal and external communication efforts for the purpose of candidate recruitment by using mediums such as web, social media, online communities, direct mail, email, print advertising, etc. Stays abreast of industry trends and provides recommendations for keeping recruitment marketing efforts current and competitive with other health systems across the country.

Implements projects to drive candidates to the Vidant Health web site and social media venues to create global awareness for career opportunities at Vidant Health.

Maintains current sources of marketing/advertising and communication while seeking to add additional avenues to reach candidates.

Collaborates with Marketing and Communication department to maintain all web sites used for recruitment including digital and print advertisement, social media.

Develops and implements new methods of engaging candidates for recruitment through social media venues, digital and print advertising.

Collects, analyze, and report data to create targeted recruitment strategies for opportunities at Vidant Health.

Tracks month over month analytics and other social media traffic to define and monitor candidate behavior and engagement.

Collaborates with vendors on candidate recruitment trends and overall strategy to create a global awareness for the Vidant Health brand and recruitment opportunities.

Monitors industry trends and provides recommendations to ensure Vidant Health remains competitive in the field of recruitment. Researches market competitiveness when new recruitment searches are implemented.

Utilizes appropriate communications platforms, promotional events, digital, print and other marketing material to increase and drive the recruitment strategy for Vidant.

Develops content of job advertisement material for Recruiters.

Coordinates photo shoots and video sessions for recruitment related activities in cooperation with the Marketing and Communications department.

Develops strategy/content calendar to include digital and print advertisements, conferences, societies, seminars, luncheons, etc.

Assists with annual budgetary planning and maintains budgetary responsibilities throughout the year.

Analyzes return on investments for all sources of advertisement. Makes alternate recommendations if ROI is not yielding positive outcomes.

Maintain relationships with alliances for cost saving implementations.
Attends national conferences and physician recruitment events to promote the Vidant Health brand.

Organizes after hours events for Brody School of Medicine residents and fellows.

Plans and coordinates bi-monthly lunch and learn meetings with recruitment assistant and locums coordinator.

Minimum Requirements

Four year degree in Marketing/Communications, business, or a related field.

Marketing degree preferred

Two to four years related experience working in recruitment, marketing, human resources, or similar role in a healthcare setting preferred.

Other Information

Hybrid postion - will be expected to come into the office one day per week

Must live in our service area

Monday through Friday; 8:00 am - 5:00 pm

Physician Services Department

General Statement

It is the goal of Vidant Health and its entities to employ the most qualified individual who best matches the requirements for the vacant position.

Offers of employment are subject to successful completion of all pre-employment screenings, which may include an occupational health screening, criminal record check, education, reference, and licensure verification.

We value diversity and are proud to be an equal opportunity employer.   Decisions of employment are made based on business needs, job requirements and applicant’s qualifications without regard to race, color, religion, gender, national origin, disability status, protected veteran status, genetic information and testing, family and medical leave, sexual orientation, gender identity or expression or any other status protected by law. We prohibit retaliation against individuals who bring forth any complaint, orally or in writing, to the employer, or against any individuals who assist or participate in the investigation of any complaint.

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