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In May 2022, we proudly announced our new brand: ECU Health.

Rebranding changes continue to unfold on our Careers website as we update the Talent Acquisition portals housed within. Throughout this process and into the future we remain committed to the communities we proudly serve. We’re excited for what it means for the future of health care in eastern North Carolina and for the incredible team members who are helping to make it happen.

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Product Manager, Digital Health (Telehealth)

Job ID: 969067
Facility: ECU Health
Dept: Digital Health
Location: Greenville, NC
FT/PT: Full-Time
Shift: Not Applicable
Reg/Temp: Regular
Date Posted: Jun 13, 2024

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Job Description

ECU Health

About ECU Health Medical Center

ECU Health Medical Center, one of four academic medical centers in North Carolina, is the 974-bed flagship hospital for ECU Health and serves as the primary teaching hospital for The Brody School of Medicine at East Carolina University. ECU Health Medical Center has achieved Magnet® designation twice and provides acute and intermediate care, rehabilitation and outpatient health services to a 29-county region that is home to more than 1.4 million people.

Position Summary

ECU Health is seeking a Product Manager to join the Digital Health and Innovation team at ECU Health Information Services (IS). This position is critical in driving the development and implementation of cutting-edge healthcare technology solutions at ECU Health. To foster a culture of innovation across ECU Health, the product manager is part of a multi-disciplinary team that collectively aims to identify, rigorously evaluate and facilitate the implementation of emerging technology to achieve excellence across digital health, research, and innovation domains.


  • Lead product development lifecycle for Digital Health and Innovation Team projects including concept to implementation, ensuring user center and high-quality end-user experience.
  • Collaborate and facilitate cross-functional teams including clinicians, analysts, health IT vendors, and operational leaders to effectively leverage innovative digital health technology solutions at ECU Health.
  • Develop a product roadmap aligning with the strategic goals of ECU Health Innovation team and the academic health system goals.
  • Lead multidisciplinary design workshops and structured brainstorming for new innovation project ideas including the use of brainstorming tools such prototypes, mock-ups, idea boards.
  • Collaborate with stakeholders to clearly define features, functionalities, and product requirements of innovative technology solutions adopted by ECU health.
  • Regularly perform market research to understand user needs and emerging trends in digital health and health IT.
  • Strong commitment to technology from a human-centered lens, with a strong emphasis on empathy-driven interactions between patients, healthcare providers, and health technologies. 
  • Leads the planning and execution of usability testing and synthesizing user feedback into the refinement of technology planned for implementation.
  • Serve as point of contact between any regulatory or compliance considerations for new technology adoption.
  • Develop and execute communication and marketing campaigns for product launches and/or Go-Lives for innovation projects.
  • Work collaboratively with data analyst/data scientists, and project manager to ensure Key Performance Indicators (KPIs) are monitored after product launch.

Minimum Requirements

  • Bachelor's or Master's degree in Computer Science, Healthcare Administration, Statistics, Information Technology, or related field.
  • 3 years of related experience
  • Strong foundation of software development methodologies
  • Excellent organizational skills and project management
  • Strong understanding of health IT data privacy and security practices

General Statement

It is the goal of ECU Health and its entities to employ the most qualified individual who best matches the requirements for the vacant position.

Offers of employment are subject to successful completion of all pre-employment screenings, which may include an occupational health screening, criminal record check, education, reference, and licensure verification.

We value diversity and are proud to be an equal opportunity employer. Decisions of employment are made based on business needs, job requirements and applicant’s qualifications without regard to race, color, religion, gender, national origin, disability status, protected veteran status, genetic information and testing, family and medical leave, sexual orientation, gender identity or expression or any other status protected by law. We prohibit retaliation against individuals who bring forth any complaint, orally or in writing, to the employer, or against any individuals who assist or participate in the investigation of any complaint.

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